PROFESSIONAL DEVELOPMENT PLAN
This kind of cinematography is rare to find in the property industry unless you’re viewing properties in the higher end of the market. My mission is to transform every-day estate agencies and glorify their entire portfolio of properties with glossy videos, in a tailored style for every estate agency or private seller that I encounter. Operating as a freelance cinematographer who has spent 3 years working in real estate and knows the ropes by hand! Finding work will get easier and easier as my portfolio expands. I found that after I made videos for SMARTLETS, other estate agencies were headhunting me to move away from their competitors and start working with them! It’s rare to find someone with experience in the sales of property as well as a creative eye for filmmaking. By 2021 I hope to be operating a service where clients either pay for my service, or they pay for my service and the copyrights to my films... some houses get passed from one estate agency to another, so it’s important that that my videos are only used by people paying for the service! Luckily, I have experience in property contracts, and I’ll be thorough with the contacts for the rights to this footage so that other agencies can’t take the videos for free... but they can buy the rights off me for a fee if the property ends up under their management in the future. I’m confident that with the current Coronavirus pandemic happening that the demand for these services has massively increased due to the inability to view properties in person. When I was an estate agent I often offered FaceTime and WhatsApp video calls for customers! These are great, however viewing a property through a video call isn’t going to show off the property in any kind of extensive detail. My 4K professional 1-2 min videos will showcase the properties in all their glory. By exploiting the inaccessibility of personal viewings due to the coronavirus pandemic in 2020, which isn’t looking like it will end any time soon… I’m hoping that by April 2021 my portfolio will be large enough for me to start expanding my services globally for a more expensive market!
The Realest of Real Estate
The Mission
I'm on a mission, a mission to make real estate more beautiful.
I’m on a mission, it’s a mission to change the way we view properties in real estate! It’s 2020 and for lots of us, viewing a property takes up a considerable amount of time! If only there was a way to view a property in more depth than the average property photos found on most estate agent’s websites, well there is... Videos! Yeah, it’s not the most ground-breaking idea and obviously it’s been done before! However most of the time these videos are made by estate agents with a degree in business and an iPhone camera, but no idea how to present their properties as art! For lots of people a video will save a viewing, especially on rental houses for people moving internationally. People can be conned by beautifully edited photography; however, people are less likely to suspect that a video can play these same mind tricks, and it sounds bad... but with enough time and detail you can transform a dark and small room into a light and spacious living space. It’s not hard to notice that the estate agencies with the best photography seem to sell/let more houses than other agencies... it all comes down to quality over quantity. Videos have been used in the industry for a while, however finding a video that has production value is completely different to the sort of virtual tour you can expect from a smartphone camera. Expensive kit is essential! I’m talking Cannon 800D’s, Nikon’s, Panasonic’s and GoPros, all edited on the elite Premiere Pro.
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